Alison Garback is New Signature’s Chief Marketing Officer. She sets the strategy and approach of New Signature’s marketing initiatives and ensures the company’s standards, identity and reputation are in lockstep with our corporate values. Prior to leading the marketing team, Alison led the Application Platform team within New Signature – a team of highly-skilled engineers who focus on web design and development. Previously, Alison was the product development leader and account director at Synteractive, a Washington DC technology firm, working with Microsoft to design and develop their cloud strategy tools and methodology.
Alison began her career as a consultant with IBM Global Business Services. In her seven years with IBM, she held numerous positions ranging from Project Manager of SAP implementations for Fortune 100 companies, both in the US and EU, to Associate Director for Growth Strategy in the Public Sector. Alison graduated from Lehigh University with a Bachelors of Science in Supply Chain Management. She is a certified Scrum Master and an expert in SAP modules – MM and SRM.