So who was Theodor Herzl anyways? That was just one aspect of who we tried to convey, as we executed the design of the Ask Herzl website with fresh new goggles. We approached Israel on Campus’ goal of building an online community for Israel activists, with the uncommon in mind. In search of a meaningful story, we went back in time to the 1800’s, wearing modern-day blue jeans and insouciance flip-flop sandals. The color pallet is a fusion between old-fashion neutrals and vivid aqua tones that enhance the lithographic-style illustrations. To speak to our audience, we became the energetic, new generation Israel advocates wearing a college sweatshirt that yelled “I am Israel’s voice on campus and beyond.” Rustic, hand-drawn illustrations of Israel landmarks that mimicked the Ask Herzl logo personality, were to be permanently displayed throughout the website; while a caricature of Herzl suspended on a hot air balloon looks through binoculars in search of new frontiers. The creative execution and design was a love at first site for our client, Israel on Campus, and for the team, as we captured the spirit and voice of our audience with a sense of individuality and lightheartedness. — We sure hope Mr. Theodor Herzl is applauding as well, wherever he may be!