According to a recent Deloitte report, 2015 is a year of exploding growth in the field of mobile payments. Certainly, their predictions of in-store mobile payments increasing by as much as 1000% seem to be on track. With the recent high profile launches of new mobile payment systems, this growth seems set to continue.
For many people, the dividing line between work and personal computing has blurred. Mobile has become the primary computing device. Most people now spend far more time on a mobile device than they do on a laptop or desktop, and more than half of e-commerce shopping sessions begin on a mobile device. Mobile is always on and is always with you, and people are spending more hours per day on it. That has profound implications for the broader application environment, as well as the protection of corporate data, device and application management. We now have a situation where your mobile device is the first thing you reach for when you wake up in the morning and it’s the last thing you see before you go to bed.
In consumer focused sectors such as retail, if the retailer can get an app on a consumer’s phone they have a tremendous opportunity to interact with that consumer via mobile and provide more contextualised experiences. For instance, while walking past a product in an aisle, you might see a push notification that says, ‘Hey, there’s x percent off this particular item today.’
Whilst many consumers are excited by this technological capability they are also thinking about what services they can really trust to provide them great experiences, and also protect their privacy.
With this in mind, the new capabilities and expectations available in cloud computing mean there are emerging requirements on corporate data and service providers to not only keep data safe and secure but offer the user a superior experience on the mobile device.
I would summarise the 4 “must do’s” for IT functions of all existing and emerging mobile computing platforms in the following 4 words: Identity, Devices, Apps, and Security.
Each of these areas is a subject in its own right but, together, when addressed as a whole offer a far more protective, comprehensive and effective strategy for enterprise mobility.
The cloud computing model offers many new opportunities to embrace this area of technology. Here at New Signature, we utilise the Microsoft Cloud to assess, migrate and manage our clients’ infrastructure, applications and users in a fast, low cost and exciting way. The relevance of increased enterprise mobility and cloud computing cannot be over-estimated.