Operation Free, an initiative of the Truman National Security Project and the Center for National Policy, is “a coalition of veterans and national security experts who believe oil dependence and climate change pose threats to our national security.” They advocate for securing America with clean energy. About 3 months ago, Operation Free awarded New Signature the opportunity to redesign and develop their website, www.operationfree.net.
Operation Free was formed initially around a national campaign for specific legislation. As the work grew and evolved into a series of local- and state-level campaigns, the website needed an overhaul. New Signature embarked on the project with the goal of updating the visual design and structure to better represent the work at hand and to make it easy for users to get involved with Operation Free. Other goals for the website were to bring the stories of Operation Free advocates to the front, share past victories, and to create an updated visual design that was strong and modern.
New Signature designed and developed the site in a truly mobile-first fashion. We began with wireframes showing what the site would look like in a 320px display. We then developed comps that represented the visual design of the site on a desktop screen.
One challenge in designing and developing the site was how to present Operation Free’s key argument – that oil dependency and climate change ultimately threaten our national security – in a way that was accessible. In order to meet this fundamental requirement, we opted to use an accordion tool to present the argument one point at a time, allowing the user to scroll through and explore key points.
The final result of Operation Free’s newly redesigned site is one that is visually appealing, easy to navigate and rich with content and stories.
Check out Operation Free and see for yourself.