A salesperson is only as good as the information he or she has about what’s being sold. In highly competitive industries, like automotive sales, the right details about a vehicle can either close a deal or send a prospect off the lot.
This necessity to improve productivity by putting the right information into the right hands at the right time is what inspired StoryTeller. StoryTeller, a cloud-based application that runs on top of Microsoft Azure, and delivers sales assets hosted in SharePoint to individual sales people on the tablet of their choice and helps them put resulting leads right into Microsoft Dynamics.
New Signature worked with Subaru Canada to create Subaru Connect, a customer-branded version of StoryTeller, to provide its salespeople with everything they need to talk to customers, including pricing, features, availability, video assets, and competitive model information. It’s making a positive impact on the company’s sales, improving business insights and enhancing the customer experience.