New Signature is strongly represented at the 2015 Microsoft Worldwide Partner Conference in Orlando this week. In addition to many of our executives presenting and participating in panel discussions, a team from Microsoft also shot a video for a session on how to capitalize on the accelerating growth of Microsoft Dynamics CRM Online.
New Signature, the 2015 Microsoft US Partner of the Year, is increasingly focused on offering customers a cloud-first, full stack approach that lowers the cost of deployment and management while adding exciting new collaboration and productivity features. In the video, CTO Reed Wiedower and President & Founder Chris Hertz discuss New Signature’s Practice for Dynamics CRM Online, and the platform benefits for customers using CRM Online together with Office 365 and Microsoft Azure.
“Dynamics CRM Online is probably one of the most exciting areas of our value proposition. It helps us bridge the gap between IT and business, and allows us to expand the set of services we offer,” said Hertz. “Microsoft offers a holistic approach to delivering productivity and collaboration. It’s really a platform that can run a business, and that is Dynamics CRM Online, Office 365 and Azure. Combining those services and presenting them as a unified whole really transforms the business in a way that individually they don’t. To create a larger impact, we want to be able to come in and deliver services and experiences using all those products together.”
“Each of the pillars in the Microsoft cloud strategy allows us to provide a compelling value to customers in a way that they can’t do today with their on-premises installation and equipment,” said Wiedower. “We had a customer recently that we worked with for a number of years with their IT group. They came to us and told us that they were working with a competing CRM product. We were able to work with them to realize that by standardizing on the Microsoft platform, by using Office 365 and Dynamics CRM Online together, they were able to have a better value than if they went with this competitor. And so we ended up with an incredibly happy customer who is using one vendor rather than a myriad of other vendors.”
“The greatest value of selling an end-to-end cloud solution is that the total economic value of our customers over their lifetime has dramatically increased,” said Chris Hertz. “In the past we might have been limited to just the IT side. Today we can have a conversation and win revenue from the entire business. It’s a huge opportunity and that opportunity is only going to grow and grow exponentially over the next few years.”