Working closely with the communications team at the Alliance for American Manufacturing (“AAM”), New Signature developed and launched a state-of-the-art online communications platform to support AAM in its mission to strengthen manufacturing in the United States. The site allows the prolific staff at AAM to publish a broad variety of content including news articles and press releases, issue statements, publications, multiple branded blogs, videos, and podcasts to an audience of concerned citizens, policy makers, activists, and the press. Using map-based navigation and visualization, the site provides local, state-specific data and content to promote regional awareness of issues and to drive attendance to local AAM-sponsored events. In addition, the site is integrated with a full suite of social media tools to further leverage new content and to target audiences via Facebook, Twitter, YouTube, or RSS.
New signature developed the site, which is available at www.AmericanManufacturing.org, using the Drupal Content Management System as a base. Drawing on Drupal’s comprehensive and flexible capabilities for content categorization and cross-linking, New Signature designed the site to provide an optimal mix of content for specific, self-identifying audiences. For example, visitors from the media can quickly perform required research and sympathetic supporters are swiftly directed to channel their energy into opportunities to get involved.
The innovators at AAM are always looking for new ways to make an impact. Their new site’s capability to highlight appropriate content in different branches of the site allows them to showcase their latest efforts. From the visually appealing article rotator on the home page to the issue navigator, and from the multiple “we recommend” blocks to the interactive Town Hall Tour map, AAM has the ability to expose their best, most relevant work to each visitor as he navigates through the site.
New Signature is looking forward to continue working with AAM’s innovators to expand their reach and achieve their mission. Please contact us to see what we can do for you.