New Signature is excited to announce the launch of the newly designed Equality Michigan website. The website features a complete overhaul of the design, content organization and information architecture and overall user experience and styling. The website incorporates a robust Take Action section that puts supporters in touch with various officials and law makers as well as information on how to report discrimination or violence. The site also features a Media Center hosting timely and relevant information. Social media integration was included as part of the overall strategy for spreading the word about the organization’s important cause.
The website was built on the robust Drupal 7 platform.
Equality Michigan works to achieve full equality and respect for all people in Michigan regardless of sexual orientation, gender identity and gender expression. Equality Michigan’s number one priority is a fully inclusive, non-discrimination policy by 2014, on the way to full legal equality including full marriage equality. As they work to achieve this change, they will count and counter through advocacy services acts of discrimination from bullying in the schoolyard, to wrongful termination in the workplace, to acts of violence committed against lesbian, gay, bisexual and transgender (LGBT) people in the community.
The redesigned website can be viewed at EqualityMI.org.
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