New Signature is proud to announce a new website launch for Americans United for Separation of Church and State. We worked with the team at Americans United from discovery through launch for this new website. The website explores the issues surrounding Church and State Separation and is positioned to be both informational and action oriented.
Through analysis and research conducted during our discovery phase (which we call Phase 0), we explored several key components of the old website that were in need of updating, and also brought fresh ideas and recommendations to the table to drive change for the website.
In addition to showing a large featured content rotator on the home page, we moved key content above the fold that we knew people were regularly seeking out. During the discovery process we leveraged both qualitative and quantitative information to help determine actual user behavior on the site, and re-worked the information architecture based on this information.
Working with the AU team, we outlined the goal for the site design. We wanted to create a new visual design for the website that conveyed an authoritative, current, dynamic feel, while at the same time evoking the organization’s deep history. We also wanted the design to evoke a connection to the grassroots foundation which is one of the core elements of their action-oriented mission.
For this, we expanded on the existing color pallet that AU was using, but made sure to maintain the brand’s colors of red, white and blue.
The site was built using the open-source CMS Drupal, and incorporates many new modules developed to handle custom (and sometimes complex) features and functionality. We built out multiple Drupal content types, and tied in a very powerful faceted-search mechanism through Apache SolR.
To see a great example of SolR in action, check out this SolR search results page on the new site: http://www.au.org/search/site/separation
We built a very robust set of Donation management tools for the site, which include one-time and monthly giving options. This toolset allows the AU staff to create donation pages on the fly, including the ability to integrate custom “asks” for setting donation levels on the fly for repeat supporters. We built functionality that allows for posting payment through major credit cards as well as through PayPal.
We also integrated a custom SDK based map that starts at the country level, then allows for drill-down into individual state pages. These pages show local chapter information as well as legal and legislative information relevant to that state.
If you have any Drupal needs, please contact us today to learn more about what we offer and how we can help.