New Signature teamed up with Working America to design and launch the “Nine Demands of the 99%” petition website. The web application collects petition signatures from public supporters for the 99% movement going on across the country right now. The application supports co-branded partner pages so that petitions and content management. As of now, Working America has partnered with eight other organizations including Daily Kos, AFL-CIO, National Employment Law Project, Stand With Wisconsin, California Labor Federation, North Carolina State AFL-CIO, Wisconsin Alliance for Retired Americans and AFSCME.
The petition page was designed with two clear objectives:
1 Make the petition process straightforward, with a very clear call to action.
2 Integrate social media on both the landing and success pages. This helps to spread the petition reach.
The petition application was created on an accelerated schedule, and went from concept to launch in less than three weeks. The results have been fantastic, with the primary petition page receiving more than 4,400 Facebook likes and shares within 24 hours of launch. This represents a social participation rate of one in four visitors!
The primary petition page received over 4400 Facebook likes and shares within 24 hours of launch. This represents a social participation rate of one in four visitors!