Is your member-based business keeping up with digital trends and positioned as a progressive company prepared for growth? New Signature has the tools you need to succeed, and there are some questions that you can filter through to do a periodic check to ensure that you’re implementing the best technologies for your unique situations.
Does your organization deliver value through membership-based services?
Adapting to an era of incremental and transformative innovation requires a service-first mindset to member management, and an application platform ready for digital growth. Our vision is to create a people-centric, process-driven, and scalable solution with Dynamics 365 at the core of your business.
There are a number of key market trends and challenges that are driving changes to how member-based organization think about reinventing service and the applications that power innovation.
Cloud Readiness: Is your member management application geared for digital growth?
For many industry and trade associations looking to transform their business, it starts with a lot of heavy lifting to overhaul outdated ‘homegrown’ technologies that are difficult to use and costly to maintain. Gartner forecasts, 25% of organizations will have cloud-hosted business application platform by 2020, as leaders recognize the convenience and cost-saving potential of this strategy.
Streamline Applications & Renewals: Does your website harness the power of social media to recruit and retain members?
Social Media is changing the way associations inform and engage members, and the public, around advocacy issues. Platforms such as Twitter, Facebook and LinkedIn have also proven to be powerful resources for recruitment, support and general engagement. Digital disruption begins with a purpose-built application for automating key business processes designed to welcome and immediately engage new members – shifting your recruiting interactions from reactive to proactive.
Deepen Engagement: Everyone is mobile and millennials are demanding change
Like most professionals these days, association representatives have unpredictable schedules that require them to operate from the road without losing a minute of productivity. The demand for on-the-go functionality is driving a major trend in member management, with more associations launching full-featured platforms for end user smartphone devices
Millennials will account for 75% of the workforce by 2020 and they want to be engaged in new ways. Let your members educate you about their needs with a community forum and easy-to-use portal for updating profile data, collecting dues and promoting new products and services. Providing web and mobile experiences keeps members engaged and loyal to your association.
Optimize Service: Does your organization have a digital dashboard that reflects your growth strategy?
Developing and maintaining new sources of revenue requires an effective framework for converting internal and customer-facing services to digital services. Data plays a massive role in how you understand what members want. The goal is to identify success factors and design a data model that can measure the effectiveness of new programs, channels and services. Access to data insights allows you to craft more effective communications, creating a more connected and satisfactory experience for every member, regardless of where they are in the journey.
Member Management for Dynamics 365 by New Signature is a best-in-class solution for managing member interactions and profile data so you can deliver the personalized content, self-service options, and digital services your members expect. We are a global leader in the field of customer relationship management and possibly the foremost expert when it comes to building portals and mobile apps on top of Dynamics 365.
Contact us today to schedule a deep dive demo of Member Management for Dynamics 365.
Upcoming Dynamics 365 Learning Opportunities:
Streamline Your Association with Dynamics 365 – May 11 @ 10 a.m. – Register