New Signature is excited to announce that the “I Am Working America” campaign website, under the category ‘Advocacy’, has won the IMA Outstanding Achievement Award! The Outstanding Achievement award is a top honor bestowed by IMA and an extremely challenging award to win.
To win the “I Am Working America” website was judged to excel in all areas of the IMA judging criteria and demonstrate that it represents a very high standard of planning, execution and overall professionalism. The judging criteria includes design, content, feature functionality, usability and standards compliance and cross-browser compatibility. This award is further validation that New Signature is a leader in the industry, able to effectively and efficiently develop powerful and appealing advocacy campaign websites for our clients.
This timely and engaging website asks visitors to stand up and declare their support for the rights of working Americans, and empowers visitors to make their own statement on the website about how they participate in the American workforce that will then be shared with the social world through seamless social networking integration.
Working America, community affiliate of the AFL-CIO, is a powerful force for working people. They combine the strength of 10 million union men and women and millions of workers without the benefit of a workplace union who share common challenges and goals to fight in communities, states and nationally for what really matters–good jobs, affordable health care, world-class education, secure retirements, real homeland security and more.