Food & Water Watch launched a massive campaign today to shut down BP Atlantis, an oil platform in the Gulf that is missing 89% of its engineer-approved safety documents. This campaign is driven online by the Spill the Truth website. Food & Water Watch turned to New Signature to conceptualize, design and develop the Spill the Truth campaign website. In order to react to the Gulf Coast disaster and media coverage by 60 Minutes on their campaign to shut down Atlantis it was critical for Food & Water Watch to work with a partner who could quickly implement a stunning visual design and rich functionality. New Signature utilized our process-driven approach to design, build, and launch the Spill the Truth website in one week.
SpilltheTruth.org features a compelling message delivered through multimedia content including a compelling video, interactive timeline, and supporting documentation. Visitors to the website can also take action through a variety of methods, including emailing or calling President Obama to ask him to shut down BP Atlantis until it is proven safe, spreading the word to friends via email and social networks, and direct contribution to Food & Water Watch. The website also integrates with social media, drawing community generated content directly from Twitter and Facebook.
Update: June 16, 2010 @ 11:38
Food & Water Watch’s Spill the Truth campaign to shut down BP Atlantis is featured in a 2 minute and 41 second hard hitting video on CNN.com’s homepage.
Update: May 18, 2010 @ 16:02
The Spill the Truth campaign continues to build momentum. A substantial number of online actions have been taken through the website and the campaign has generated multiple media mentions for Food & Water Watch, including coverage on Rachel Maddow.