New Signature is thrilled to announce that the Factory Farm Map website, under the Advocacy category, has won the Interactive Media Awards Best in Class Award. The Best in Class award is the highest honor bestowed by the Interactive Media Awards (IMA). It represents the very best in planning, execution and overall professionalism. In order to win this award level, the FFM site had to successfully pass through the IMA’s comprehensive judging process, achieving very high marks in each of our judging criteria – an achievement only a fraction of sites in the IMA competition earn each year.
The IMA judges utilize a points-based scoring system which allows each entry to receive a maximum of 500 points. By adhering to the specific guidelines and criteria of this system our judges are able to maintain the highest degree of fairness, accuracy and integrity; competently and effectively evaluate entries; and, deliver clear results. The Factory Farm Map website was scored using five specific criteria, with a score from 0-100 awarded for each criterion. The total of these five scores establish the overall score for the website up to a maximum of 500. The rare few websites receiving an overall score between 480 and 500 receive the Best in Class award.
The Factory Farm Map scored as follows:
Feature Functionality: 100
Standards Compliance & Cross-Browser Compatibility: 98
New Signature worked with Food & Water Watch to re-envision their Factory Farm Map website. The Factory Farm Map website compellingly illustrates something that people in rural America have known for a long time: family farms are being replaced by factory farms, and these facilities are overwhelming some regions of the country. You can read more about the website and the project in New Signature’s “Factory Farm Map Reloaded” post.