New Signature is excited to announce the Equality Michigan website has won the Interactive Media Awards Outstanding Achievement Award in the Nonprofit Category. New Signature worked with Equality Michigan to perform a complete overhaul of the design, information architecture and user experience. The website incorporates a robust Take Action section that puts supporters in touch with various officials and law makers as well as information on how to report discrimination or violence. The site also features a Media Center hosting timely and relevant information. Social media integration was included as part of the overall strategy for spreading the word about the organization’s important cause. The website is built on the robust Drupal 7 platform. The Outstanding Achievement award recognizes that the Equality Michigan website excelled in all areas of the IMA’s judging criteria and represents a very high standard of planning, execution and overall professionalism.
Equality Michigan works to achieve full equality and respect for all people in Michigan regardless of sexual orientation, gender identity and gender expression. Equality Michigan’s number one priority is a fully inclusive, non-discrimination policy by 2014, on the way to full legal equality including full marriage equality. As they work to achieve this change, they will count and counter through advocacy services acts of discrimination from bullying in the schoolyard, to wrongful termination in the workplace, to acts of violence committed against lesbian, gay, bisexual and transgender (LGBT) people in the community.