Six weeks ago I joined New Signature as CEO with the promise to grow our business by expanding our capabilities to deliver an even broader and better experience to our customers. This week we took a major step ahead in our mission to make New Signature the premier partner for Microsoft customers in North America by announcing the acquisition of Toronto-based companies CMS Consulting and Infrastructure Guardian.
With Brian Bourne, now New Signature Canada president, and his Canadian team on board, we are well-positioned to aggressively pursue our growth plans. Key to the decision to join forces was the cultural fit between organizations. We’re both award-winning Microsoft partners with similar approaches: we know how to drive innovation with a focus on customer excellence. It’s exciting to know that we can now deliver full lifecycle services and capabilities to customers across the United States and Canada. But market expansion is only one aspect of the story.
When Microsoft started its transition to focus on cloud-based platforms and services, many observers in the IT community were skeptical. If Microsoft builds its own datacenters and online services, where are the partner growth opportunities? At New Signature we believe the Microsoft opportunities are bigger than ever before, you just need to know where to look, not be afraid of change, and have the right team for rapid delivery.
Growing as a Microsoft Partner
Microsoft has been telling the partner community for years that the move into a cloud-oriented world means that partners need to adapt their business models too. Partners need to create value beyond deployment and configuration project work, and move into managed services and intellectual property that can be monetized.
Microsoft is right:
- Managed Services provide recurring revenue that empower a partner to build long term, predictable revenue streams with growth. Managed services also create continuous touch points with customers, which helps partners drive deeper and broader relationships.
- Intellectual Property in the form of software that improves business outcomes for our customers acts to differentiate partners from the crowd, and creates an even stickier relationship with our customers.
- By combining these two elements and aligning them with Microsoft’s own strategy, all stakeholders in the ecosystem will benefit: our customers, our employees, and, of course, Microsoft.
Infrastructure Guardian – The Managed Services Opportunity
Infrastructure Guardian, now a New Signature offering for Cloud Management as a Service, is a prime example of capitalizing on such a partner opportunity. It builds on Microsoft’s impressive Azure cloud platform and helps Azure enterprise customers derive even more value from a move to the cloud. We will create more of these value-add services for our customers, and we are thrilled to have more team members with proven experience in delivering innovative managed services for the Microsoft ecosystem.
IG delivers core capabilities that address customer needs in the cloud. First, the free IGCM Cloud Governance Portal for Azure allows customers great visibility and predictability in cloud consumption with a dashboard view of Azure subscriptions, usage and spending, including chargeback, showback and other reporting. Second, IG Managed Services for enterprise-grade systems management of our customers’ data centers, end points and cloud environments take an inherently complex task and put it in the hands of experts who have skill and scale to deliver value to customers across both their on-premises deployments and hybrid cloud environments with Azure.
CMS Consulting – The Professional Services Opportunity
While IG strengthens our managed services offering, CMS provides excellence in professional services. CMS has great depth in the datacenter and infrastructure space, the building blocks for medium to large customers who need to move to the cloud—many of whom will do so on a hybrid basis.
With the addition of CMS, we provide professional services for best practice design and deployment of cloud-based IT solutions. IG provides the managed services required to efficiently manage and govern Azure consumption, including advice on capacity planning. In combination, our services and capability give businesses a clear understanding about which Azure services they are buying, why they are necessary, and when it is the right time to turn them on or off. The conscious consumption of Azure cloud services will directly lead to better business outcomes for our customers.
As Brian Bourne said in his blog post, “cloud is only better with a smart approach.” You can also read more about best practice approaches for Azure in Brian’s new eBook. Together with the CMS and IG teams, New Signature has the ability to comprehensively and seamlessly cover full lifecycle services across design, deployment, management and governance of Microsoft solutions, including Azure, Office 365 and Dynamics CRM Online.
New Signature – The Right Partner for Microsoft Customers
Earlier I talked about the need for Microsoft partners to transform their business models. New Signature is fully embracing change and strategically expanding to do even greater things in more markets for our customers.
More importantly, we recognize that our customers, too, face massive changes and pressures on their businesses due to evolution of technology. With the right partner, they will be able to confidently navigate this evolution and use it to their competitive advantage.
We are putting all of our resources, all of our talent, and all of our capabilities – today and tomorrow – into delivering on the promise that New Signature will be that partner.