The fight for gay marriage legislation that passed in New York State a couple weeks back had a little bit of help from software that New Signature developed. New Signature’s C2C Jalapeno client Friendfactor was instrumental in helping pass this legislation through a sophisticated and powerful strategy that utilized our powerful click to call Salsa application. Using C2C Jalapeno, supporters connect to legislators via a one-click action on a web page. It’s a streamlined process that has been successful in pushing change through organized campaigns.
C2C Jalapeno is a robust telephony application built on Salsa–a suite of online organizing tools that help you build awareness, mobilize your people, and keep them engaged. C2C Jalapeno automates and guides visitors through the workflow of advocating the campaign target, including provision of a customized script.
On the Friendfactor Web site, anyone from the general public can start a page on the site to solicit support for gay rights. In the latest Friendfactor campaign, some big names such as U.S. Senator Kirsten Gillibrand, Sarah Silverman and Chelsea Handler created pages on the site. With these pages, the page creators then ask their friends and relatives for support to help pass gay rights legislation.
The New York Times posted two articles (“On Gay Rights, Moving Real-Life Friends to Action” and “Friends in Revolution“) about this campaign and stated that this approach “… is something that could help make Facebook Revolutions real.” This is pretty powerful given all of the talk in recent months of Social Revolution.
For more information about C2C Jalapeno, please visit the C2C Jalapeno website. Need help with an online campaign? We can bring years of expertise making the world a more just and equitable through online work for organizations, causes, coalitions and candidates. Call New Signature today to get started!