With over 8 million registered users from over 200,000 companies (according to Yammer.com), Yammer has become an enterprise social powerhouse.
The Analytics tool was launched back in March 2012 as a built-in solution that tracks the performance and user engagement metrics of your company’s Yammer network. There are 2 main pieces to the Analytics tool: the Dashboard and the Data Export. The Yammer Analytics Dashboard allows any user to look at a ready-made dashboard. The Dashboard can be accessed through Yammer’s web client by clicking the “more” menu button (indicated by the three dots) at the top right-hand corner of the page, selecting “Apps” then clicking the “Analytics” button under “My Apps”. There are 6 headings within the Analytics App: Overview, Members, Messages, Groups, Files, & Access and data can be easily viewed for either the past 7 or 28 days. I’d like to give a quick summary on what is displayed on the Dashboard.
The Overview section gives a quick summary on how the network has grown over the current time period. The number of Likes, Messages and Files uploaded are on display here, without any charts or tables, as a simple but quick-to-read assessment of the site as a whole.
The Members section provides key metrics about users, including: number of total users, number of new users, and number of users that were engaged during this period. Engaged users are defined by Yammer as: “Engaged users have taken a deliberate action to interact with Yammer content: posting, liking, sharing, expanding a conversation, or switching from My Feed to a different Group feed.” This section also contains a period-by-period graph showing engaged users.
This section is very similar to the “Members” section but with different metrics , namely: Total Messages for the period, Private Messages this period, Group messages this period and Total Messages for all-time. The graph in this section shows a stacked bar graph of the number of messages (group on the bottom, with private stacked on top), displayed period-by-period.
The first part of the “Groups” section is similar to the last 2, showing number of Active Groups (Active groups are groups with messages posted in the last 7 days), New Groups Created, Total Public Groups, Total Private Groups and Total Groups from All Time, with a line graph of Active groups displayed period-by-period. The second part of this section displays the “Top Public Groups”, which lists the top 5 public groups and ranks them based on number of Messages and number of Posters.
The files section displays the number of Files Posted during the last period, the number of File Views and the Total views from all time, with a graph showing the Files posted period-by-period.
The Access section is made up of 3 graphs: a bar graph showing the percentage of users who have used various methods of accessing the network (ie Web, SharePoint, Mobile, Desktop [app], & Other), a pie graph showing the percentage of messages posted from each of the app types, and a pie graph showing the popularity of the 3 mobile apps (iPhone, Android, & Windows Phone).
If the data you are looking for is not presented in the Dashboard, user with Admin privileges can choose to perform an Analytics Data Export which contains a .csv file that allows for easy sorting, graphing, and analysis in programs like Microsoft Excel. To learn more about Yammer, visit their site at about.yammer.com or contact one of imason’s enterprise social experts by emailing email@example.com.