New Signature worked collaboratively with the AFL-CIO to visualize the “Collective Bargaining. Real People. Real Impact.” Campaign Website. The New Signature team then created the compelling visual design and user interface. We then built the website using the powerful and flexible WordPress publishing platform.
The website features three videos produced by the AFL-CIO and Laughing Liberally that use comedy to highlight the importance of collective bargaining to all Americans. Social media integration played an important role in the site design, to encourage visitors to share the videos and the website.
The site also acts as a compelling and comprehensive resource on everything you need to know about collective bargaining and the latest news on the topic. This includes a range of multimedia content, including news, editorials, reports, compelling graphs and documentary videos of real workers discussing the positive impact that collective bargaining has provided them.