MemberCentral is the new website that looks at science through the eyes of American Association for the Advancement of Science (AAAS) members, celebrating their achievements and their shared belief in the transformative power of science. New Signature is proud to announce that the innovative membership website designed and built for AAAS has won the IMA Outstanding Achievement Award in the “Association” category. The Interactive Media Awards recognize the highest standards of excellence in website design and development and honors organizations for their outstanding achievement online.
MemberCentral is dedicated to highlighting AAAS activities and fostering community among our members. To support these goals, the site features original content presented as webinars, videos, podcasts, blogs, and more.
AAAS selected New Signature to provide strategy and execute on this important project. New Signature worked with AAAS from concept to launch. We started by working with stakeholders to define the requirements for the website, including providing strategic direction on how best to engage target audiences. With competition for readership increasing from online publications, MemberCentral provides a new channel to showcase additional content and multimedia to AAAS 100,000+ members, as well as engage potential new members and inspire them to join. By creating new content and multimedia and by syndicating content from their many publications, AAAS is able to provide an extensive set of resources that members can consume through MemberCentral.
