New Signature launched websites for sister restaurants Bar Pilar and Cafe Saint-Ex. There is no denying that both neighborhood restaurants are popular Washington, D.C. establishments. In fact, Bar Pilar is nominated for the best Neighborhood Gathering Place of the Year in the 2010 RAMMYS. Cafe Saint-Ex has been described on Yelp as “France to Bar Pilar’s Spain–Cafe Saint-Ex is bigger, more sophisticated, louder and brasher. Bar Pilar is a wee bit rougher around the edges, more rustic, more intimate.”
New Signature created the visual design for both websites and focused on extending the culture and energy of each restaurant online. The visual design for the Bar Pilar website has a strong Hemingway theme to complement the restaurant’s Hemmingway name and motif (the Pilar was Hemingway’s boat). The visual design for the Cafe Saint-Ex website extends the restaurant’s aviation-themed art and a laid back atmosphere. Both restaurants act as a meeting place for locals and as such it made sense to reflect this on the websites through the incorporation of social media features. For example, both websites broadcast and promote customer generated content aggregated from Twitter and Facebook on their homepages and community pages.
New Signature built the websites on the Drupal publishing platform. The use of the Drupal content management system means the restaurants’ staff have full control over the websites’ content, including the menus (which can change daily). Both websites also have mobile versions for patrons visiting the site on their mobile phones. These mobile sites are specifically crafted to provide quick access to the pertinent details about the restaurants including addresses and phone numbers.